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Recruitment

Recruiting authentic voters is essential for actionable research

Political focus groups provide insight into how voters perceive everything from individual candidates to national issues. EmCee Research specializes in unbiased, nonpartisan political focus group recruiting. Our goal is to gather real, genuine people whose opinions reflect the population. Recruiting for political focus groups requires a precise approach to ensure the data collected is both […]

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The Borderplex is a focus group hub

Where can you study Texas households, New Mexico neighbors and daily cross-border commuters in one trip? El Paso sits on the U.S. side of a two-country economy with Ciudad Juárez across the river and Fort Bliss nearby. The city’s mix delivers multilingual families, working class perspectives, military households and students from University of Texas El

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Why do you need a Mock Jury?

Every trial’s outcome depends on how jurors perceive the case’s facts, evidence, witnesses and attorneys, and mock juries give attorneys a critical advantage before walking into the courtroom. At EmCee Research, we design and host realistic mock jury sessions that help legal teams understand how jurors think, what arguments resonate, which witnesses are believable a

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How can focus group members reflect large populations?

The city where a focus group is held often determines the outcomes, and at EmCee Research we prioritize locations where the area’s population mirrors one or more national trends. New Orleans’s educational attainment reflects national trends and includes a mix of educated professionals, tradespeople and workers who completed high school or community college. The city’s

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Small Cities, Big Insights: How to recruit for small-city focus groups 

Recruiting focus group participants in smaller cities including Alexandria, Louisiana and Charlottesville, Virginia is different from recruiting in New York or Los Angeles. Smaller cities lack the large populations from which focus group recruiters can easily draw a cross-section of the community, but the cities’ tightly-knit communities and region-specific perspectives provide insights that are underrepresented

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Finding untapped participants

EmCee Research’s experienced focus group recruiters excel at finding the participants who make our clients’ focus groups successful. Recruiting participants for some focus groups is easy, but for many clients finding the ideal participants isn’t straightforward and requires creative solutions. Our recruiters know where to find and engage untapped participants whose voices are regularly sought,

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Local Expertise

Our recruiters and project managers are experts in their geographic and subject matter areas. Their experience provides the extra context that makes a project go smoothly.

Fully In-House

We don't outsource. All EmCee Research recruiters are in-house, full-time employees. Our low staff turnover means that every member of the research team has years of specialized experience.

Legal Experience

With a lawyer on staff, EmCee Research understands the unique nature of legal research. Our recruiters and project managers are trained to handle sensitive legal work including voir dire, the jury selection process.

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