Phoenix is the fifth-largest metro in the United States and is often called a “future-of-America city.” The metro area’s racially and economically diverse population includes large Hispanic, Black and retiree communities. With more than 43 percent of the metro identifying as Hispanic or Latino, Phoenix is one of the most important cities for multicultural research in the U.S. Its diverse population has high rates of homeownership and includes value-conscious families and an increasingly tech-driven suburban workforce.
At EmCee, we ensure focus groups reach the right neighborhoods and subcultures. Our research environments are discreet, culturally sensitive, and responsive to the digital divide across the Valley.