Salt Lake City is quickly becoming one of the most influential growing metro areas in the United States, particularly for tech, family and the sustainability industries. The growing “Silicon Slopes” region and highly educated young workforce, Salt Lake City experienced a major shift from a traditionally homogenous community to a more demographically, psychographically and behaviorally diverse population. The city’s ongoing transition provides a rare opportunity to test products and messaging intended to reach Americans in culturally shifting markets.
The Salt Lake City metro ranks high for graduate attainment, making it ideal for educated, highly engaged focus groups. Large family sizes, high homeownership rates, and clean-living values also make the city’s residents helpful for testing products in the parenting, education, sustainability and home services sectors. Salt Lake City offers valuable insight into how new ideas resonate with pragmatic, purpose-driven users in the interior U.S.
EmCee Research’s observation setups allow clients to capture these nuanced perspectives in a comfortable and distraction-free environment. Whether you’re testing a national wellness brand, a clean-tech launch or messaging for a values-based service, Salt Lake City offers a unique blend of stability, idealism and tech-forward thinking that provides clients’ actionable insights.