The research environment shapes the insights delivered. That’s why we built our flagship research suite in the heart of New Orleans’s business district where it is convenient, accessible and comfortable for both clients and participants.
Why New Orleans Works for Clients
The City
Logistics are simple when hosting a focus group in New Orleans. Our research suite is in the city’s business district and 15 minutes from Louis Armstrong International Airport which offers direct flights to nearly 50 of the largest U.S. cities including New York, Atlanta, Chicago, Las Vegas and San Francisco. We are located next door to two hotels and near dozens more to make staying overnight and getting to our research suite easy.
Traveling to New Orleans and staying in the city is affordable. Transit, flights, hotels and New Orleans famous cuisine are more affordable compared to other similarly sized U.S. cities.
The Participant Pool
Recruiting participants is easy in The Big Easy. The large and diverse population across the metro area facilitates assembling focus groups that reflect a target population. Clients have access to a mix of urban and suburban populations from inside the city and the nearby suburbs. Together these populations include working professionals, families, students and retirees with the demographic, psychographic and behavioral profiles a research project needs.
Beyond the city’s immediate suburbs, and only 30 to 40 minutes away are smaller towns and rural communities whose residents increase the possible participants and the number of participant profiles. Participants from these communities bring perspectives shaped by small-town and rural experiences. Combining urban, suburban and rural participants into a single research project or in the same focus groups helps clients minimize costs, reduce travel time and simplifies logistics.
Why New Orleans Works for Participants
Participants from inside the city, its nearby suburbs and outer rural areas benefit from New Orleans’s convenience and familiarity. Every local can find our facility minutes from the iconic Superdome. Our central location near one of the city’s most famous landmarks means a major public transit hub is only a block away and that there is ample parking. Our neighborhood, and the entire city of New Orleans, is both walkable and bikeable for participants who are coming from inside the city.
The EmCee Advantage in New Orleans
Hosting your focus group in New Orleans means hosting in a vibrant city with a diverse population and a range of participant profiles. Clients love being in the city, participants find it easy to attend and the EmCee Research team ensures the experience is seamless from start to finish.If you’re planning a focus group and want a location that combines accessibility, affordability and atmosphere Contact EmCee Research about hosting in New Orleans.