Focus groups are critical ways to get insights, test products, and refine marketing strategies. But a focus group can only be successful with the right participants. If the participants do not represent your target audiences, the insights either won’t be actionable, or could be harmful. EmCee Research is the expert at identifying the participants you need and finding them for your focus group.
Who do you need?
Recruiting the right participants starts with identifying them. EmCee Research’s core recruiting process starts with three pillars:
- Demographics – age, gender, location, income level, education, marital status and race
- Psychographics – interests, values, lifestyle and attitudes
- Behavioral traits – buying habits, brand loyalty and social media habits
We help you build the participant profile that will give you actionable insights, then recruit participants who match.
Finding your participants
A profile is the paper-version of your participant, but focus group participants are real people who need to physically attend the focus group session. EmCee Research uses our existing database of vetted, high-quality participants to identify potential people for your focus group. We combine our participant database with targeted recruiting for each focus group.
Incentives matter
Focus group participants don’t give their opinions for free, they want to be paid for their time. Based on your targeted participant, we find the right mix of incentives that ensures a high-quality mix of participants. Depending on who you want to engage, EmCee Research offers cash and gift cards, and compensates participants using platforms including Cash App, Venmo and Zelle to incentivize a wide range of participants while ensuring they want to provide genuine insights, and do not only participate to receive a financial benefit.
EmCee Research finds the right participants for your focus group by helping you clearly define your target audience, using effective recruitment strategies and providing appropriate incentives. Contact us today to schedule a free consultation and find out how we can build your focus group to yield valuable insights that drive informed business decisions.