Where can you study Texas households, New Mexico neighbors and daily cross-border commuters in one trip? El Paso sits on the U.S. side of a two-country economy with Ciudad Juárez across the river and Fort Bliss nearby. The city’s mix delivers multilingual families, working class perspectives, military households and students from University of Texas El Paso. It is easy to reach, affordable to navigate and rich in perspectives.
Easily accessible
Direct flights connect El Paso to major U.S. hubs including Atlanta, LA and Houston and Denver. Once in the city, it’s affordable and easy to navigate. High-quality hotels and conference centers dot the metro area, and aren’t only concentrated in a single downtown business district. This variety of options gives clients choices about where to host a focus group based on the target population. Clients researching families with children can stay in West El Paso which is inside the city and near suburban communities, while clients studying the habits of people who work in the service or entertainment industries may choose to host in casino-filled Sunland Park, New Mexico.
Border insights without crossing the border
El Paso is an American city with daily cross-border commuters. Clients can get insights from consumers who navigate two countries and many languages in a single regional economy. Their thoughts about goods, brands and services that move between countries cannot be found anywhere else.
This market is one of the most multi-lingual metro areas in the United States. More than 80 percent of residents speak a language other than English and nearly 40 percent of the region’s population is multilingual. The area’s high rate of non-English speakers, and multilingual English speakers creates more opportunities for multilingual and non-English focus groups than are available elsewhere in the U.S.
An Industry hub
El Paso is a central location for industries that are central to the U.S. economy and people’s daily lives
Manufacturing and cross-border goods Auto parts, electronics, textiles, and everyday consumer goods move through El Paso.
Outsourcing and customer contact El Paso hosts large domestic outsourcing operations including call centers and an Amazon fulfillment footprint
Who clients can recruit in El Paso
- Border-aware shoppers who compare prices and brands across countries
- Spanish-dominant and multilingual families across income tiers
- Working class families who work in warehouses, call centers and manufacturing
- Students and recent grads with distinct media and payment behaviors
- Military families from around the U.S. who move often and have service-driven needs
Plan Your El Paso Study
El Paso delivers Texas credibility, New Mexico reach, and daily cross-border context in one easy trip. Tell EmCee Research your audience, quotas and timing, and our full-time focus group experts will help you develop and execute a focus group strategy that includes facilities, recruiting, hosting and moderation that fits your needs. Our in-house recruiters can help find Spanish, English or multilingual participants, cross-state comparisons, or military family segments.