Minneapolis offers a unique combination of education, diversity and community engagement for companies looking to hear from educated, middle class Americans. With nearly half of its metro population holding a bachelor’s degree and almost 20 percent with graduate and professional degrees, focus groups in the Twin Cities area are more intellectual than elsewhere in the country. The region is home to Target, 3M and U.S. Bank and is known for progressive policies and a strong middle class, traits that make it ideal for testing B2B services, healthcare products, outdoor gear and political messages.
Minneapolis is a city where multiculturalism meets affluence and has a mix of multicultural communities, including one of the country’s largest Hmong populations. Its residents are helpful to companies testing premium products, ethical consumption messaging or campaigns tied to social values and institutional trust.
At EmCee Research, our Minneapolis team makes it easy to gather rich, actionable feedback from corporate urbanites and suburban families. Clients find Minneapolis focus group participants well-informed and insightful across a range of industries and products.