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The Focus Group Capital

Washington, D.C. gives companies access to diverse audiences, highly informed consumers, high-income families with discretionary income and an educated workforce in one market. This unmatched combination makes D.C. one of the most practical markets for U.S. brands and global companies to conduct focus groups. The D.C. region delivers focus group insights that can’t be achieved […]

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Why you can’t skip Salt Lake City

Salt Lake City brings together demographic diversity, a range of industries and accessibility. The city offers law firms, advocacy groups and public agencies a Mountain West market that offers unparalleled insights. A High‑Growth Mountain West Hub Salt Lake City provides a major metro area’s scale without compromising on a medium-size city’s accessibility. The region is

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Mirroring Reality: Why Your Mock Jury Should Reflect Actual Seated Juries

The most critical decision when recruiting for a mock jury is determining the panel’s demographic composition. Many trial teams instinctually turn to census data or judicial district demographics to create the panel’s makeup. However the most predictive mock juries are the ones that mirror the demographics of actual seated juries, not the general population. Who

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The Borderplex is a focus group hub

Where can you study Texas households, New Mexico neighbors and daily cross-border commuters in one trip? El Paso sits on the U.S. side of a two-country economy with Ciudad Juárez across the river and Fort Bliss nearby. The city’s mix delivers multilingual families, working class perspectives, military households and students from University of Texas El

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