Hosting Archives - EmCee Research

Mirroring Reality: Why Your Mock Jury Should Reflect Actual Seated Juries

The most critical decision when recruiting for a mock jury is determining the panel’s demographic composition. Many trial teams instinctually turn to census data or judicial district demographics to create the panel’s makeup. However the most predictive mock juries are the ones that mirror the demographics of actual seated juries, not the general population. Who […]

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New Orleans: A Client-Friendly City For Focus Groups

The city matters as much as the facility when planning a focus group. Clients need to choose city with the population that will deliver actionable results, but also a city that is easy, accessible and somewhere that they want to visit. New Orleans meets all those criteria. The city is easy to get to due

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How do you screen mock jury participants?

Recruiting for Mock Juries Mock juries require precise participant composition to match the demographic makeup of the potential jury. Often these requirements include finding the correct mix of participants with a high school education or less, participants of a certain race, married or single participants and participants with a driver’s license or other trait critical

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The Borderplex is a focus group hub

Where can you study Texas households, New Mexico neighbors and daily cross-border commuters in one trip? El Paso sits on the U.S. side of a two-country economy with Ciudad Juárez across the river and Fort Bliss nearby. The city’s mix delivers multilingual families, working class perspectives, military households and students from University of Texas El

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Why Is New Orleans a Great Place to Host a Focus Group?

The research environment shapes the insights delivered. That’s why we built our flagship research suite in the heart of New Orleans’s business district where it is convenient, accessible and comfortable for both clients and participants. Why New Orleans Works for Clients The City Logistics are simple when hosting a focus group in New Orleans. Our

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Why is Denver, Colorado a Smart Choice for Focus Groups?

Denver, Colorado is the biggest city in the mountain west and one of the core EmCee Research focus group hubs and one of the most valuable cities in the United States to host a focus group. The city’s educated population, dynamic economy and diversity create the perfect environment for brands seeking actionable insights from participants

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Peek Inside EmCee Research’s Large Focus Group Room

The research environment affects the insights uncovered. That’s why our New Orleans Research Suite features a large, flexible focus group room designed to adapt to the unique needs of each client. It can be configured for simultaneous mock juries, taste tests and hands on consumer experiences. Our expert staff lays out the room to maximize

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Why is Albuquerque, NM an Ideal Focus Group City?

When selecting the right city for a focus group, researchers must identify what they are trying to achieve, who they are trying to hear from and find a city whose population can reflect their larger customer profile. Albuquerque, New Mexico reflects many different national and regional populations and is one of the best mid-sized U.S.

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How can focus group members reflect large populations?

The city where a focus group is held often determines the outcomes, and at EmCee Research we prioritize locations where the area’s population mirrors one or more national trends. New Orleans’s educational attainment reflects national trends and includes a mix of educated professionals, tradespeople and workers who completed high school or community college. The city’s

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What makes D.C. a great city for focus groups?

No city is as atypical and non-representative as Washington, D.C., and sometimes a focus group requires a city that is atypical and non-representative. When identifying they type of person who would be a good focus group participant the goal isn’t always to select a person who mirrors the average American. The same is true when

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Hosting

Mirroring Reality: Why Your Mock Jury Should Reflect Actual Seated Juries

New Orleans: A Client-Friendly City For Focus Groups

How do you screen mock jury participants?

The Borderplex is a focus group hub

Why Is New Orleans a Great Place to Host a Focus Group?

Why is Denver, Colorado a Smart Choice for Focus Groups?

Peek Inside EmCee Research’s Large Focus Group Room

Why is Albuquerque, NM an Ideal Focus Group City?

How can focus group members reflect large populations?

What makes D.C. a great city for focus groups?

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