The research environment affects the insights uncovered. That’s why our New Orleans Research Suite features a large, flexible focus group room designed to adapt to the unique needs of each client. It can be configured for simultaneous mock juries, taste tests and hands on consumer experiences. Our expert staff lays out the room to maximize the focus group’s effectiveness.
A Room Built for Flexibility
Measuring 44 by 18 feet, this large space can hold 50 participants and intentionally designed to scale with your project.
Mock Juries
Presenting to three panels of mock juries simultaneously, attorneys for the plaintiff in a workplace discrimination lawsuit tested their opening statements and on a large screen showed participants deposition footage from their client and the employer’s executives. After attorneys presented critical portions of the case, the three mock jury panels divided into groups of 12 to discuss the presentation, report their verdict and damages.
Before the mock juries deliberated, EmCee Research staff split our large room into two, equal spaces divided by our custom-built heavily soundproof accordion wall and rearranged the seating from classroom-style to a conference room to simulate a real jury’s deliberations. The third jury panel deliberated in our comfortable, small focus room.
All three mock juries reported that the plaintiff’s arguments were effective and that the witnesses and testimony helped them find for the plaintiff and to award actual and substantial punitive damages.
Product Testing
Consumer packed goods clients across industries use our large focus room to test products and to give customers a realistic shopping experience.
A pet food and treat company used the room to test new packaging. EmCee Research staff divided the room in half using the custom accordion wall with a conference table on one side and a mock store on the other side with multiple aisles and signage to create a realistic shopping experience. The mock store contained products in the new packaging and competitors’ products arranged differently throughout the store’s aisles.
Participants started around the conference table, experienced the shopping area, then returned to the conference area for a guided focus group about packaging preferences, shelf placement and purchase intent.
The client received actionable insights and adjusted the packaging before launching across the U.S. South and Midwest.
Taste Tests
Our large focus room is frequently used for taste tests with food supplied from our own full kitchen equipped with a multi-burner stovetop, ovens and deep fryers.
A national fast casual chain used the nearly 800 square foot room to test sixteen different food and seasoning combinations for sixty participants over two days. To coordinate the food and participants, and to ensure accurate surveys, EmCee Research setup rows of tables with a laptop at each station for participants to record their thoughts.
The tests included eight different seasoning blends on french fries and chicken tenders totaling 16 food preparations that EmCee Research’s culinary team produced fresh, in the correct survey order and without samples influencing each other for all three panels.
The electronically collected data from all three focus groups provided the client data unobtainable through any other research method and helped the company select their new recipes for restaurants across the U.S.
Flexibility at your fingertips
Flexibility is the heart of our large focus room. The dividable room provides nearly 800 square feet of research space configurable to mock juries, retail environments, dining areas and traditional focus groups, and can meet the needs of any qualitative research project.
Partner with EmCee Research and put our flexible New Orleans Research Suite to work for you. Contact us today to schedule your next focus group and see how our large focus group room can deliver the actionable results you need.