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Minneapolis is an underutilized Midwest city with a large, diverse population that provides actionable insights to companies across industries. The Minneapolis-St. Paul Metro Area is home to nearly four million people and the headquarters of 14 Fortune 500 companies including Target, Ameriprise, UnitedHealth Group and Xcel Energy. The city offers a population and demographics similar […]

Everything is bigger in Texas, and Houston is a big American city. It is the fourth-largest city in the United States and the country’s fifth largest metro area with a diverse economy built on energy, healthcare, manufacturing and global trade that is than many countries. The city’s and region’s size, scale and diversity means that

EmCee Research handles all the logistics when hosting a mock jury. Our team does this regularly and we distilled the day-of requirements to a science.  Our Checklist: Facility and logistics Participants AV, recording, and streaming Client viewing and comfort Food and beverage Risk and backup planning Payments and break-down Are you thinking about scheduling your

What a location offers a key issue to decide when selecting a city to host a focus group, and it is also a major consideration when deciding where to put a focus group firm’s headquarters. New Orleans is unique in its combination of national representativeness cultural richness and logistical convenience and makes the ideal home

A focus group that can’t be observed creates no value. EmCee Research provides clients’ industry-leading observation rooms wherever the focus group meets. Our video setup ensures that every word, reaction and moment is experienced as clearly as being in the room. Visible recording equipment can make the participants nervous and less likely to be open

Hosting hard-to-reach populations is never easy, but hosting participants whose voices are regularly sought, but infrequently heard in regions where the population is more geographically disperse creates additional challenges. Hearing from groups like non-digital-native seniors or rural healthcare workers requires balancing human concerns like traveling with technological concerns like internet speeds.  EmCee Research’s focus group