Phoenix checks the boxes that research teams care about most when deciding where to host a focus group. The city’s broad demographic mix is experiencing fast growth due to people relocating from across the United States, and the metro area is large enough to support hard-to-find segments without over-recruiting the same people. A top-tier, fast-growing […]
Why Phoenix is a smart market for focus groups Read More »
A kitchen is essential for authentic consumer insights into food and beverage research. At EmCee Research’s New Orleans Research Suite, we’ve built a kitchen that is a true asset to the food and beverage industry’s research needs. Where Professional-Grade Equipment Meets Research Flexibility Our New Orleans kitchen comes fully equipped with built-in essentials including a
Why Is Our New Orleans Kitchen Your Secret Weapon for Food Research? Read More »
Minneapolis is an underutilized Midwest city with a large, diverse population that provides actionable insights to companies across industries. The Minneapolis-St. Paul Metro Area is home to nearly four million people and the headquarters of 14 Fortune 500 companies including Target, Ameriprise, UnitedHealth Group and Xcel Energy. The city offers a population and demographics similar
Why Minneapolis Is Perfect for Your Next Midwest Focus Group Read More »
Everything is bigger in Texas, and Houston is a big American city. It is the fourth-largest city in the United States and the country’s fifth largest metro area with a diverse economy built on energy, healthcare, manufacturing and global trade that is than many countries. The city’s and region’s size, scale and diversity means that
Houston: A Big, Diverse City Where Every Audience Is In Reach Read More »
EmCee Research handles all the logistics when hosting a mock jury. Our team does this regularly and we distilled the day-of requirements to a science. Our Checklist: Facility and logistics Participants AV, recording, and streaming Client viewing and comfort Food and beverage Risk and backup planning Payments and break-down Are you thinking about scheduling your
The EmCee Research Day-of Mock Jury Checklist Read More »
Denver, Colorado is the biggest city in the mountain west and one of the core EmCee Research focus group hubs and one of the most valuable cities in the United States to host a focus group. The city’s educated population, dynamic economy and diversity create the perfect environment for brands seeking actionable insights from participants
Why is Denver, Colorado a Smart Choice for Focus Groups? Read More »
What a location offers a key issue to decide when selecting a city to host a focus group, and it is also a major consideration when deciding where to put a focus group firm’s headquarters. New Orleans is unique in its combination of national representativeness cultural richness and logistical convenience and makes the ideal home
Why Is New Orleans our Ideal Headquarters? Read More »
A focus group that can’t be observed creates no value. EmCee Research provides clients’ industry-leading observation rooms wherever the focus group meets. Our video setup ensures that every word, reaction and moment is experienced as clearly as being in the room. Visible recording equipment can make the participants nervous and less likely to be open
How do you make AV seamless and invisible? Read More »
Hosting hard-to-reach populations is never easy, but hosting participants whose voices are regularly sought, but infrequently heard in regions where the population is more geographically disperse creates additional challenges. Hearing from groups like non-digital-native seniors or rural healthcare workers requires balancing human concerns like traveling with technological concerns like internet speeds. EmCee Research’s focus group
How do you host hard-to-reach populations? Read More »