A focus group that can’t be observed creates no value. EmCee Research provides clients’ industry-leading observation rooms wherever the focus group meets. Our video setup ensures that every word, reaction and moment is experienced as clearly as being in the room. Visible recording equipment can make the participants nervous and less likely to be open and truthful during the focus group. EmCee Research eliminates this anxiety by integrating the AV setup into the participants’ experiences.
In-Room Recording for In-Person Groups
When a company needs to hear from specific people in a specific city, in-person focus groups hosted at a hotel is often the best option. But hosting a focus group in a city away from the client’s offices doesn’t mean that only the moderator and EmCee Research’s staff experience the focus group and gain real time insights. We put stakeholders in the best position to view the focus group regardless of their locations with our custom-engineered a recording and viewing experience that prioritizes recording actionable data.
- Strategic Camera Placement: We record with one strategically placed HD camera positioned directly above the moderator’s head. This provides a clear, unobstructed and neutral view of participant expressions, gestures and interactions. The camera positioned with the moderator’s perspective offers a clear view of the participants’ faces throughout the focus group.
- Optimized Audio Coverage: We position microphones around the focus room between every pair of participants to clearly capture every word participants say during the session. Most firms use one microphone in the center of the table to capture all the participants.
- Participant Comfort Is Key: The moderator eliminates the anxiety a camera and microphones create by acknowledging the AV setup at the beginning of the focus group and explaining their purposes. This allows participants to talk freely and without extra stress caused by recording equipment.
Observation Rooms
Recording video and audio is only useful if it can be watched. At every hotel-based focus group, we setup a viewing near the focus room for clients to watch live video. The classroom-style setup includes large screen monitors and high-quality speakers. The room is the client’s purpose-built area for conversation and collaboration, and isn’t limited to people in the room. EmCee Research securely livestreams all our focus groups, enabling clients to watch from their homes or offices and participate with their on-site colleagues in real-time.
AV That Works for You
A focus group is only as valuable as what the client can observe, and EmCee Research incorporates AV as a core part of our focus group methodology to ensure that an entire focus group is clearly observed by everyone who needs to watch. Contact our research professionals today to find out how we make seamlessly incorporate AV into every research project and to to bring clarity, quality, and confidence to your next focus group.