Every trial’s outcome depends on how jurors perceive the case’s facts, evidence, witnesses and attorneys, and mock juries give attorneys a critical advantage before walking into the courtroom. At EmCee Research, we design and host realistic mock jury sessions that help legal teams understand how jurors think, what arguments resonate, which witnesses are believable a […]
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The city where a focus group is held often determines the outcomes, and at EmCee Research we prioritize locations where the area’s population mirrors one or more national trends. New Orleans’s educational attainment reflects national trends and includes a mix of educated professionals, tradespeople and workers who completed high school or community college. The city’s
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No city is as atypical and non-representative as Washington, D.C., and sometimes a focus group requires a city that is atypical and non-representative. When identifying they type of person who would be a good focus group participant the goal isn’t always to select a person who mirrors the average American. The same is true when
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Recruiting focus group participants in smaller cities including Alexandria, Louisiana and Charlottesville, Virginia is different from recruiting in New York or Los Angeles. Smaller cities lack the large populations from which focus group recruiters can easily draw a cross-section of the community, but the cities’ tightly-knit communities and region-specific perspectives provide insights that are underrepresented
Small Cities, Big Insights: How to recruit for small-city focus groups Read More »
EmCee Research’s experienced focus group recruiters excel at finding the participants who make our clients’ focus groups successful. Recruiting participants for some focus groups is easy, but for many clients finding the ideal participants isn’t straightforward and requires creative solutions. Our recruiters know where to find and engage untapped participants whose voices are regularly sought,
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Building the right focus group starts with recruiting the right participants. EmCee Research helps you identify, recruit, and incentivize high-quality participants to ensure actionable insights. Learn how to create a successful focus group today.
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