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Recruitment

Recruiting authentic voters is essential for actionable research

Political focus groups provide insight into how voters perceive everything from individual candidates to national issues. EmCee Research specializes in unbiased, nonpartisan political focus group recruiting. Our goal is to gather real, genuine people whose opinions reflect the population. Recruiting for political focus groups requires a precise approach to ensure the data collected is both […]

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The Focus Group Capital

Washington, D.C. gives companies access to diverse audiences, highly informed consumers, high-income families with discretionary income and an educated workforce in one market. This unmatched combination makes D.C. one of the most practical markets for U.S. brands and global companies to conduct focus groups. The D.C. region delivers focus group insights that can’t be achieved

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Why you can’t skip Salt Lake City

Salt Lake City brings together demographic diversity, a range of industries and accessibility. The city offers law firms, advocacy groups and public agencies a Mountain West market that offers unparalleled insights. A High‑Growth Mountain West Hub Salt Lake City provides a major metro area’s scale without compromising on a medium-size city’s accessibility. The region is

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Why do you need a Mock Jury?

Every trial’s outcome depends on how jurors perceive the case’s facts, evidence, witnesses and attorneys, and mock juries give attorneys a critical advantage before walking into the courtroom. At EmCee Research, we design and host realistic mock jury sessions that help legal teams understand how jurors think, what arguments resonate, which witnesses are believable a

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How can focus group members reflect large populations?

The city where a focus group is held often determines the outcomes, and at EmCee Research we prioritize locations where the area’s population mirrors one or more national trends. New Orleans’s educational attainment reflects national trends and includes a mix of educated professionals, tradespeople and workers who completed high school or community college. The city’s

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Small Cities, Big Insights: How to recruit for small-city focus groups 

Recruiting focus group participants in smaller cities including Alexandria, Louisiana and Charlottesville, Virginia is different from recruiting in New York or Los Angeles. Smaller cities lack the large populations from which focus group recruiters can easily draw a cross-section of the community, but the cities’ tightly-knit communities and region-specific perspectives provide insights that are underrepresented

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Finding untapped participants

EmCee Research’s experienced focus group recruiters excel at finding the participants who make our clients’ focus groups successful. Recruiting participants for some focus groups is easy, but for many clients finding the ideal participants isn’t straightforward and requires creative solutions. Our recruiters know where to find and engage untapped participants whose voices are regularly sought,

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Local Expertise

Our recruiters and project managers are experts in their geographic and subject matter areas. Their experience provides the extra context that makes a project go smoothly.

Fully In-House

We don't outsource. All EmCee Research recruiters are in-house, full-time employees. Our low staff turnover means that every member of the research team has years of specialized experience.

Legal Experience

With a lawyer on staff, EmCee Research understands the unique nature of legal research. Our recruiters and project managers are trained to handle sensitive legal work including voir dire, the jury selection process.

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