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Recruiting authentic voters is essential for actionable research

Political focus groups provide insight into how voters perceive everything from individual candidates to national issues. EmCee Research specializes in unbiased, nonpartisan political focus group recruiting. Our goal is to gather real, genuine people whose opinions reflect the population. Recruiting for political focus groups requires a precise approach to ensure the data collected is both […]

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The Focus Group Capital

Washington, D.C. gives companies access to diverse audiences, highly informed consumers, high-income families with discretionary income and an educated workforce in one market. This unmatched combination makes D.C. one of the most practical markets for U.S. brands and global companies to conduct focus groups. The D.C. region delivers focus group insights that can’t be achieved

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Why you can’t skip Salt Lake City

Salt Lake City brings together demographic diversity, a range of industries and accessibility. The city offers law firms, advocacy groups and public agencies a Mountain West market that offers unparalleled insights. A High‑Growth Mountain West Hub Salt Lake City provides a major metro area’s scale without compromising on a medium-size city’s accessibility. The region is

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Why Is Our New Orleans Kitchen Your Secret Weapon for Food Research?

A kitchen is essential for authentic consumer insights into food and beverage research. At EmCee Research’s New Orleans Research Suite, we’ve built a kitchen that is a true asset to the food and beverage industry’s research needs. Where Professional-Grade Equipment Meets Research Flexibility Our New Orleans kitchen comes fully equipped with built-in essentials including a

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Why Minneapolis Is Perfect for Your Next Midwest Focus Group

Minneapolis is an underutilized Midwest city with a large, diverse population that provides actionable insights to companies across industries. The Minneapolis-St. Paul Metro Area is home to nearly four million people and the headquarters of 14 Fortune 500 companies including Target, Ameriprise, UnitedHealth Group and Xcel Energy. The city offers a population and demographics similar

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Mirroring Reality: Why Your Mock Jury Should Reflect Actual Seated Juries

The most critical decision when recruiting for a mock jury is determining the panel’s demographic composition. Many trial teams instinctually turn to census data or judicial district demographics to create the panel’s makeup. However the most predictive mock juries are the ones that mirror the demographics of actual seated juries, not the general population. Who

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