Christopher, Author at EmCee Research

Why Minneapolis Is Perfect for Your Next Midwest Focus Group

Minneapolis is an underutilized Midwest city with a large, diverse population that provides actionable insights to companies across industries. The Minneapolis-St. Paul Metro Area is home to nearly four million people and the headquarters of 14 Fortune 500 companies including Target, Ameriprise, UnitedHealth Group and Xcel Energy. The city offers a population and demographics similar […]

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Mirroring Reality: Why Your Mock Jury Should Reflect Actual Seated Juries

The most critical decision when recruiting for a mock jury is determining the panel’s demographic composition. Many trial teams instinctually turn to census data or judicial district demographics to create the panel’s makeup. However the most predictive mock juries are the ones that mirror the demographics of actual seated juries, not the general population. Who

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New Orleans: A Client-Friendly City For Focus Groups

The city matters as much as the facility when planning a focus group. Clients need to choose city with the population that will deliver actionable results, but also a city that is easy, accessible and somewhere that they want to visit. New Orleans meets all those criteria. The city is easy to get to due

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Houston: A Big, Diverse City Where Every Audience Is In Reach

Everything is bigger in Texas, and Houston is a big American city. It is the fourth-largest city in the United States and the country’s fifth largest metro area with a diverse economy built on energy, healthcare, manufacturing and global trade that is than many countries. The city’s and region’s size, scale and diversity means that

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The EmCee Research Day-of Mock Jury Checklist

EmCee Research handles all the logistics when hosting a mock jury. Our team does this regularly and we distilled the day-of requirements to a science. Our Checklist: Facility and logistics Participants AV, recording, and streaming Client viewing and comfort Food and beverage Risk and backup planning Payments and break-down Are you thinking about scheduling your

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New Orleans AV That Disappears Into The Room

Tech fades into the background in our New Orleans Research Suite which lets participants and clients focus on the discussion. The HD video and high-quality setup in the New Orleans Research Suite is custom built to be a permanent part of the facility that is also flexible to meet the needs of every client. The

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How do you screen mock jury participants?

Recruiting for Mock Juries Mock juries require precise participant composition to match the demographic makeup of the potential jury. Often these requirements include finding the correct mix of participants with a high school education or less, participants of a certain race, married or single participants and participants with a driver’s license or other trait critical

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The Borderplex is a focus group hub

Where can you study Texas households, New Mexico neighbors and daily cross-border commuters in one trip? El Paso sits on the U.S. side of a two-country economy with Ciudad Juárez across the river and Fort Bliss nearby. The city’s mix delivers multilingual families, working class perspectives, military households and students from University of Texas El

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Why Is New Orleans a Great Place to Host a Focus Group?

The research environment shapes the insights delivered. That’s why we built our flagship research suite in the heart of New Orleans’s business district where it is convenient, accessible and comfortable for both clients and participants. Why New Orleans Works for Clients The City Logistics are simple when hosting a focus group in New Orleans. Our

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Why is Denver, Colorado a Smart Choice for Focus Groups?

Denver, Colorado is the biggest city in the mountain west and one of the core EmCee Research focus group hubs and one of the most valuable cities in the United States to host a focus group. The city’s educated population, dynamic economy and diversity create the perfect environment for brands seeking actionable insights from participants

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Christopher

Why Minneapolis Is Perfect for Your Next Midwest Focus Group

Mirroring Reality: Why Your Mock Jury Should Reflect Actual Seated Juries

New Orleans: A Client-Friendly City For Focus Groups

Houston: A Big, Diverse City Where Every Audience Is In Reach

The EmCee Research Day-of Mock Jury Checklist

New Orleans AV That Disappears Into The Room

How do you screen mock jury participants?

The Borderplex is a focus group hub

Why Is New Orleans a Great Place to Host a Focus Group?

Why is Denver, Colorado a Smart Choice for Focus Groups?

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