Location isn’t a limit to conducting high-quality focus groups. EmCee Research makes conducting a focus group anywhere in the United States easy by bringing a temporary research facility to hotels and conference centers around the country. Each location is custom-configured to answer a specific research question and can accommodate any setup, from classroom to theater. EmCee Research’s temporary research facilities include everything a focus group needs without sacrificing quality anywhere a client wants to conduct research.
The Temporary Research Facility
EmCee Research transforms a standard hotel conference space into a fully equipped research facility, and our hotel-based research suites are custom-configured to meet the unique needs of each project. We coordinate all the study’s needs with the venue and manage the entire process from equipment delivery to departure.
The Layout
Our Flagship New Orleans Research Suite is configured with separate focus rooms and viewing rooms. We bring the same setup to every hotel-based focus group for the client’s team to observe the focus group in real time. In the focus room, the moderator leads the conversation while our HD cameras and microphones capture the focus group.
Nearby, a second conference room becomes a private viewing suite outfitted with monitors, speakers and comfortable chairs. Watching the focus group in real-time gives provides the ability to adjust the questions between groups, or even live during a focus group through the moderator’s earpiece.
Recording everything
Every EmCee Research focus group includes HD video capturing the moderator’s perspective and microphones set up to clearly capture audio of every participant. This audio and video is available live to the client’s team onsite, but we also livestream the focus groups for offsite team members. We record every group on two independent systems to ensure data integrity and that no content is lost.
Real Research, Anywhere
Conducting a focus group in a hotel allows companies to hear from consumers wherever they are. And EmCee Research’s team regularly constructs temporary focus group suites in small suburban business hotels and luxury downtown conference centers, we can setup anywhere that there are two interior rooms and consistently deliver results that mirrors our New Orleans research suite. Contact EmCee Research to talk with our team about setting up your next focus group. Our specialists can help identify a market where you can get actionable data, or setup a facility wherever you want to go.