An online focus group is a cost-effective research option and is frequently used to have a more geographically diverse panel or to provide participants with greater flexibility. EmCee Research’s professional, in-house recruiters maintain the quality of online focus groups by finding participants using the same rigorous standard applied to in-person panels.
While there are many benefits to in-person focus groups, online groups provide distinct advantages. Online focus group participants can join sessions from their homes which minimizes logistical challenges and increase convenience. Participating from home can also result in more candid responses, as individuals feel more at ease in familiar surroundings.
Online focus group moderators navigate the idiosyncrasies of online platforms to ensure that reliable and actionable data is collected through every participant’s meaningful engagement with the group.