You can’t accurately measure public perception with the wrong audience. Emcee Research’s team of experienced recruiters find you participants who ensure that your sample is both comprehensive and represents a natural sampling of the demographic makeup.
EmCee Research uses only full-time, in-house recruiters with expertise in their geographic areas. Our recruiters’ local knowledge of the target population’s cultural, linguistic and demographic nuances results in higher-value participant engagement. Because our recruiters are all full-time and in-house, they are experts at identifying dishonest participants. They know how a real focus group participant answers questions and how that is different from a person motivated by the compensation who attempts to lie in order to participate.
Our database is our own and we don’t buy third party lists. That means we know our participants and an Emcee Research recruiter screened every participant to evaluate their legitimacy and for how they help create a representative sample of the client’s audience.