legal

Mirroring Reality: Why Your Mock Jury Should Reflect Actual Seated Juries

The most critical decision when recruiting for a mock jury is determining the panel’s demographic composition. Many trial teams instinctually turn to census data or judicial district demographics to create the panel’s makeup. However the most predictive mock juries are the ones that mirror the demographics of actual seated juries, not the general population. Who […]

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Why do you need a Mock Jury?

Every trial’s outcome depends on how jurors perceive the case’s facts, evidence, witnesses and attorneys, and mock juries give attorneys a critical advantage before walking into the courtroom. At EmCee Research, we design and host realistic mock jury sessions that help legal teams understand how jurors think, what arguments resonate, which witnesses are believable a

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