participants

The Borderplex is a focus group hub

Where can you study Texas households, New Mexico neighbors and daily cross-border commuters in one trip? El Paso sits on the U.S. side of a two-country economy with Ciudad Juárez across the river and Fort Bliss nearby. The city’s mix delivers multilingual families, working class perspectives, military households and students from University of Texas El

The Borderplex is a focus group hub Read More »

Why do you need a Mock Jury?

Every trial’s outcome depends on how jurors perceive the case’s facts, evidence, witnesses and attorneys, and mock juries give attorneys a critical advantage before walking into the courtroom. At EmCee Research, we design and host realistic mock jury sessions that help legal teams understand how jurors think, what arguments resonate, which witnesses are believable a

Why do you need a Mock Jury? Read More »

How can focus group members reflect large populations?

The city where a focus group is held often determines the outcomes, and at EmCee Research we prioritize locations where the area’s population mirrors one or more national trends. New Orleans’s educational attainment reflects national trends and includes a mix of educated professionals, tradespeople and workers who completed high school or community college. The city’s

How can focus group members reflect large populations? Read More »